A Canadian beauty sponge maker is returning to Canada, but this time with a different product.
Reemake Beauty Sponge, based in Calgary, will be making a new product in 2019 that promises to be even more eco-friendly than its predecessor.
“We are bringing a fresh take on beauty sponge,” said Kristin Hovda, the company’s executive director of corporate development and marketing.
“We are going to be a sponge that’s made from the ocean’s bottom, from the land, and it’s going to come back to our community and to our country.”
The company has been using the original, blue and yellow sponge since the 1980s, but it was never re-released in Canada.
Hovda says that’s because of the challenges the original sponge faced.
“There’s no way for a sponge to get to the ocean and grow and reproduce without water,” she said.
“It has to be cleaned off the land and put into the ocean to grow.
That’s a big challenge.”
That sponge was the first sponge in the world to be released into the environment.
“In 2016, the Canadian government agreed to a $1.2-billion (U.S.) deal with an international sponge recycling company to develop a re-usable product.”
The original beauty sponger is in a way a very beautiful sponge, but the current version is not,” Hovdas executive said.”
It has a different taste to it.
“Reemak is aiming to make the product available to customers by the end of 2019.
Hodak says it will also be offering an online store for customers to order the new sponge, and she says it is not yet clear how many of the new products will be sold.”
When you’re making products like this, you have to keep the product in the environment, the environment in the product, the soil and water and in all of those things, so we are really excited about this new product that we have in the pipeline,” she told CBC News.
Reemaaker’s re-use of the original is not the first time the company has used a similar process to make a sponge.
The company used a recycled sponge from a Toronto landfill to make its own beauty sponge.